Friday, January 27, 2012

Behind the Ad: Gingrich super PAC attacks Romney on health care


(Another installment in our "Behind the Ad" series.)

Who: Winning Our Future, Newt Gingrich's Super PAC, has said it will spend $6 million on ads to draw attention to Mitt Romney's health care law in Massachusetts. (Gingrich attacks Romney.)

Where: Florida, prior to next week's primary

What's going on: Despite the fact that Romney seems most vulnerable on the issue of his wealth and record at Bain Capital, the whole RomneyCare thing has hardly gone away. Gingrich is at least smart enough to know that seeing how it plays on top of everything else may not be a bad strategy.

The ad, no surprise, depicts Romney as a Massachusetts moderate in lockstep with President Obama, which will surely be red meat for Gingrich's growing base of Tea Party support. 

As we know, Romney did a pretty effective number on Gingrich in Iowa with his Super PAC money, so it seems obvious that Newt will push back with whatever he can find in Florida and beyond, now that he has another $5 million from his casino mogul friend Sheldon Adelson to play with.


(Cross-posted at Lippmann's Ghost.)

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